If you want people to find your site you need content that will bring them there. If your site looks pretty but has little content then there is nothing for Google and the other search engines to list – therefore, you won’t be found. Before you think about paying someone for Search Engine Optimisation (SEO) there are a few steps you can take yourself.
1) Make sure you content is informative and original.
If you’re selling a product then give plenty of detail about the product and make sure you include the KEY WORDS that they are likely to be looking for. If you want people to find you when they search for “Web Design Geraldton” then you will need all these words in your page, preferably all together and preferably more than once. Before you start writing your content its worth thinking about what you want to be found for and make sure you include these words and phrases when you write your content. You want to aim at around 300 words or more one each page.
2) Let me stress that, I said ORIGINAL
If you copy content from a site in America selling a similar product then your content is not original. Google is like your parents when you were little, somehow it will know what you have done and will punish you! Writing content is not necessarily fun but if you are enthusiastic about your product, which you should be if you have based a business around it, then telling people about it should be a task that you can do well.
3) Get your headings right.
Make sure your section headings include the most important KEY WORDS that you want to be found for (see point one above). However, don’t try to fiddle this. On some sites you will see random headers that don’t seem to relate to content. This is often an attempt to improve search results but this ignores point number 4.
4) Write your content for your customers, not for the search engine.
Whilst all the points above are important, if you write content to sell your product to your customers then you will help your search engine results, if you write content for search engines then it may not help sell your product when the customer gets to your site.
By the way, this is not a guide to SEO, this is a guide to considering your content.